Design the product founders can ship on Monday.
Early-stage startups don't need a deck of mockups. They need a product that works in the browser (or the App Store) by the time the next investor call lands.
We embed alongside your engineers as the fractional design partner — running research, shaping flows, designing screens, and pair-designing in the codebase until something ships.
Design that actually ships.
Most early-stage teams have more ideas than hands. We're an extra pair of senior hands — not a deck factory. Every sprint closes with something merged, not a new round of revisions.
A fractional Head of Design you can actually afford.
You get a senior design partner embedded in your team for 3–12 months — less than the cost of a full-time hire, more commitment than a contractor. We sit in your Slack, your standups, and your PR reviews.
From first flow to first launch.
Discovery & research
User interviews, competitive teardowns, and the occasional founder therapy session.
Flows & wireframes
Mapping the product so every screen earns its place before we touch pixels.
UI system
Lightweight component libraries your engineers can actually use in production.
Prototypes
Clickable, testable prototypes for investor demos and user sessions.
Usability testing
Real people pushing buttons — so you don't ship assumptions.
Design-engineering pairing
We pair with your devs in the codebase to ship features, not handoffs.
We work with start-up businesses through to global organisations.
We work alongside your engineers. If you don't have any yet, we'll help you figure out whether to hire, contract, or use a template.
Depends on stage and scope — enough to be aligned, not enough to distort your cap table. We discuss this in the first call.
Yes. The whole model is built for pre-raise teams. The retainer activates when you raise or start generating meaningful revenue.
