An equity-aligned design studio
🤝
The design partner Â
for your first Â
$0 → $1M. Â
Who are we?
An equity-aligned design studio for early-stage founders. We work as a fractional design and product lead — trading cash for equity, and activating a working retainer when you raise or start earning revenue.
We're pretty good at it too
5.0
5.0
Our Expertise
How we help you get to your next round.
Four capabilities, one embedded partner — from first pixel to pitch deck.
Willard went above and Â
beyond — the end result Â
exceeded all expectations Â
beyond — the end result Â
exceeded all expectations Â
Pete Gatenby
Partner, Novus Strategy & Consulting
Sharing the love
A design partner for founders at the earliest, scrappiest stage of the journey.
Willard is an equity-aligned design studio. We embed as your fractional design and product lead — taking equity up front, with a retainer that activates when you raise funding or start earning revenue.
Product, brand, launch, and fundraising materials — one partner across the whole surface, from first pixel to pitch deck.
