Designing a new category before the first customer
Brand, product surface, and first storefront for a pre-revenue founder
Oriva came to us with a vision and no customers yet. We embedded as their fractional brand and product partner — shaping the identity, designing the product surface, and shipping a first storefront founders could actually put in front of investors and early customers.
Elevating every touchpoint
Luxury shoppers expect a seamless, considered experience from the first click. We mapped out the entire customer journey — from discovery through product browsing to checkout — ensuring every interaction reinforced Oriva's positioning as a premium jewelry house.
Where elegance meets function
The design language draws from Oriva's jewelry itself — clean lines, generous whitespace, and warm tonal photography that lets the product speak. Product pages were designed with large imagery, detailed specifications, and subtle micro-interactions that create a tactile browsing experience.
Built on Shopify, built to scale
We developed a custom Shopify theme with advanced product filtering, a fully responsive design, and optimised checkout flows. The store integrates with Oriva's inventory management and supports multi-currency transactions for their international customer base.
