Refreshing a global brand's digital presence
A unified identity built for scale
Meridian needed a cohesive brand identity that could work across dozens of regional markets. We developed a flexible design system, rebuilt their website from the ground up, and implemented a technical SEO strategy that drove a 40% increase in organic traffic within three months.
Mapping the competitive landscape
We began with a deep audit of Meridian's existing brand assets and competitor positioning. The findings revealed an opportunity to own a more confident, forward-looking visual language that set them apart in an industry dominated by conservative blue-and-white palettes.
A system that flexes without breaking
The new identity centers on a dynamic wordmark paired with a modular grid system. Every element was designed to adapt gracefully from mobile screens to trade-show banners, ensuring brand consistency without sacrificing local relevance.
Performance at the core
We rebuilt the site on a modern stack optimized for speed and crawlability. Structured data, lazy-loaded media, and server-side rendering combined to push Core Web Vitals into the green across every page template.