Branding

We create brands you're proud of, and want to shout about.

A brand is more than a logo. It's everything your audience comes into contact with — from your website to your business cards. We craft cohesive brand identities that resonate.

Our Branding Capabilities
Brand Strategy
Brand Design
Brand Guidelines
Brand Tone of Voice
Brand Implementation
Brand Repositioning
Why Willard

Creating a brand is not just logo design.

It's everything your audience comes into contact with, whether it be your website, marketing material, or social media. Each time your user views your brand, both the visual and the message should be consistent. We listen to your needs and who you are so we can communicate that to your audience.

In-house capabilities
An agency you can trust
The team

Branding designers you can trust

Our in-house branding team combines strategic thinking with creative design to build brands that resonate. Every project is led by senior designers who care about craft and consistency.

Flexible payment plans available
Regular updates during the project
A team of brand experts to help your brand grow
What we can help you with

Brand experts that can help you design a brand you're proud of

Brand Strategy

In depth industry and competitors research to see where you currently sit.

Brand Design

All creative aspects, including logo design, typography, colour, placement, and iconography.

Brand Guidelines

A comprehensive document that outlines how your brand should be applied across all media.

Brand Tone of Voice

Users perceive a brand through visual and written content. We define how your brand speaks.

Brand Implementation

Creative assets such as business card design, print material, and anything with your brand on it.

Brand Repositioning

Evolving your existing brand to better connect with your audience and stand out from competitors.

Shameful plug

We work with start-up businesses through to global organisations.

FAQs

Frequently asked brand identity questions.

Most branding projects take around 4 weeks, depending on the scope. We'll give you a clear timeline once we understand your brief.

Typically: strategy and research, logo design, colour palette, typography, brand guidelines, and implementation across key touchpoints.

Yes — every branding project includes a comprehensive brand guidelines document so your team (and any future partners) can apply the brand consistently.

Willard went above and  
beyond — the end result  
exceeded all expectations  
Pete Gatenby
Pete Gatenby
Partner, Novus Strategy & Consulting