The case for staying small
When I started Willard back in 2012, the temptation was always there to scale up fast. Hire more people, take on more clients, chase bigger revenue numbers. But over the years, I've learned that staying small is actually our biggest competitive advantage.
Quality over quantity
With a smaller team, every project gets my direct attention. There's no account manager filtering information between you and the person actually doing the work. When you hire Willard, you get me and my carefully selected team of specialists.
Building real relationships
I know every single one of our clients by name. I know their businesses, their challenges, and their goals. That's not something you can say when you're managing hundreds of accounts across a team of 30 people.
The numbers speak for themselves
Our client retention rate is over 90%. That's not because we lock people into contracts — it's because we deliver results and people genuinely enjoy working with us.
What this means for you
When you work with Willard, you're getting:
- Direct access to senior-level expertise on every project
- Faster turnaround because there's less bureaucracy
- Better value because we don't have layers of overhead
- A partner who cares about your success as much as you do
The bottom line
Bigger isn't always better. We've proven that a focused, dedicated small agency can deliver results that rival — and often exceed — what the big agencies produce. And we do it with a personal touch that's impossible to replicate at scale.